WHY OFFER A BUYER COMMISSION?
Even though sellers are no longer required to offer a commission to a buyer’s agent under new NAR rules, there are several strategic reasons why a seller might still choose to do so.
ATTRACT MORE BUYERS Offering a commission to the buyer’s agent can make the listing more appealing to buyer agents, who may prioritize showing homes where their commission is covered. This increases the likelihood of more buyers viewing the property, which can lead to more competitive offers. agent commission are more likely to be shown frequently, potentially speeding up the sale. Without this incentive, some buyer agents might be reluctant to show the property, reducing its visibility. FASTER SALES PROCESS Homes with a buyer’s AVOID BUYER HESITATION If buyers are responsible for their agent's commission, they might hesitate or reduce their offer price to account for those costs. By offering to pay the commission, sellers can keep buyers more focused on the value of the home rather than the extra costs they’ll incur.
MARKET COMPETITIVENESS In a competitive market, offering a commission to the buyer’s agent could help the property stand out. Listings without a buyer agent commission might be seen as less attractive compared to similar homes where the commission is offered. EASIER TRANSACTION NEGOTIATIONS When the seller offers to cover the buyer’s agent commission, it removes one layer of negotiation and confusion. This can make the transaction smoother, reducing complications during offer and contract negotiations.
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